Print Friendly and PDF

Face Masks To Make You Smile!

Masks to make you smile! African Smiles and local creatives support the Smile Foundation by designing inspiring face masks with a message

11/08/2020

 

 

African Smiles has launched a new collection of 16 fabric face masks that are intended to inspire and uplift in more ways than one. Created by local designers, each mask holds a unique message of hope and happiness, while expressing the beauty and friendliness of the hidden smile behind the mask. In addition to promoting South African creativity, African Smiles is yet another source of heartfelt support - a percentage of the proceeds will go to the Smile Foundation. For the past 20 years, this NPO has provided reconstructive surgery to children living with abnormalities such as cleft lip and palate, burns, craniofacial conditions and facial paralysis.

In order to bring this inspiring collection of face masks to life, under the curation of design specialists Platform Creative Agency, African Smiles collaborated with four South African artists and graphic designers - Bonolo Helen Chepape of textile company Lulasclan; Skinny laMinx founder and creative director Heather Moore; furniture and pattern designer Glorinah Khutso Mabaso of Renaissance Design; and fine artist Michael Chandler of Chandler House.

 

 

Both Chepape and Mabaso are among the stars of the Nando’s Design Programme. Mabaso was chosen from a shortlist of 26 designers to become one of the four winners of the first Clout Designers’ Industry Days Fired Up By Nando’s, held in August 2019. Chepape, on the other hand, was one of the Top 10 Finalists in the 2018 Nando’s Hot Young Designer talent search. This competition is currently in its 2020 call-to-entry phase (to enter, visit https://clout-sadesign.co.za/).

Each of the African Smiles collaborators has designed a set of four masks. Chepape has loaded her African Pop Art designs with vibrant colours and bold patterns, and huge, graphic smiles that portray four fun, quirky personas. Mabaso has taken inspiration from across Africa, paying tribute to Kenya’s Kikuyu people, Ethiopia’s Karo tribe, South Africa’s Venda culture and Ghana’s Fra-Fra group. Her designs translate these historical cultures into contemporary pattern compositions.

Chandler’s hand-drawn ocean and street scenes reference riding the storm together, and protecting our streets by wearing masks. His floral and lattice images, drawn with the finest blue ink and gouache, are a reassurance of ever-present beauty in our midst. Heather Moore’s masks are playful, with a special message printed on the inside of each one, reminding people to smile, wink and spread their joy.

 

 

Says Nicholas Markowitz, Director of Creative Brands and Brand Name Marketing, the companies behind African Smiles: “It seems inevitable that we’ll be wearing masks for the foreseeable future, so we wanted to create ones that are filled with positivity. By working with local creatives, through Platform Creative Agency, we’ve designed a collection that will spread more smiles around the country, while helping children in need of reconstructive surgery, and bringing smiles to their faces, too.”

 

African Smiles masks are made with polycotton, according to health and safety regulations. They are available through Takealot.com at R209 for the set of four masks designed by that particular designer.

 

For more information on the Nando’s Design Programme, visit: https://clout-sadesign.co.za/. To find out more about Clout, follow @clout_sadesign #clout_sadesign on social media. For more information on the Smile Foundation, visit: https://smilefoundationsa.org/.

 

About the Nando’s Design Programme:

The story begins in 2015, when Creative Director Tracy Lee Lynch, the founder of Studio Leelynch, redesigned the multifunctional Central Kitchen – aka Nando’s HQ in Johannesburg. Accustomed to curating brand spaces, Lynch transformed the space with the work of more than 50 local designers, reinvigorating it and persuading Nando’s that a home-grown aesthetic was what was needed. Nando’s proceeded to throw its weight behind South African designers – not just having their designs redecorate the restaurants, but actively seeking new design talent with the aim of developing them further and exporting a unique design aesthetic to the rest of the world. As the design mind behind Clout, Lynch set about driving this initiative in tandem with the Property and Development Director for Nando’s, Michael Spinks.

 

About Creative Brands and Brand Name Marketing

For nearly 15 years, Creative Brands has supplied promotional gifting to large corporate companies and sold its own product collections through online retailers such as Takealot. The company is directed by Nicholas Markowitz, a keen supporter of African design, who oversees all creative and conceptual ideas, generates designs and oversees the look and feel of products. Creative Brands’ sister company Brand Name Marketing is one of South Africa’s largest companies dealing in promotional goods, having been in business for over 20 years. Warehousing, stock management and logistics are its core strengths.
https://www.creativebrands.co.za ~ https://www.brandnamemarketing.co.za

 

 

 

back to top