Iconic Decorative Lighting, Flam and Luce, enters South Africa Market
Iconic international decorative lighting brand, Flam and Luce, enters the South African market.
12/04/2022
Flam & Luce® Luminaires is a registered brand owned by Byclassy Lda, a Portuguese company with headquarters and production facilities in Pataias, Portugal. The company was founded in 2011, after the acquisition of the brand from a French company. The Flam & Luce brand is available in over 100 countries. The company is headed by its Portuguese CEO Silvia Fernandes.
The Flam & Luce brand incorporates decorative lighting pieces designed and conceptualized by European designers including Olivier Toulouse, Didier Versavel, Luc Deflandre, Florence Bourel, Sylvain Vialade, Luigi Cittadini and others. The brand releases two collections per year, launched during the Maison & Objet in January and September. These sought-after high end, but still affordable, lighting pieces are suitable for the residential, hospitality and corporate markets.
Johannesburg based LightStore.co.za (the online division of Touchstone Lighting (PTY) LTD) is headed by, managing director, Walter De Lima. The company is widely regarded as South Africa’s premier online lighting store and enjoys a nationwide distribution capability. LightStore.co.za and Flam & Luce’s common synergies and product offerings will benefit both the South African interior design and the high end residential markets.
" I am very excited to have found a solid partner in South Africa in Touchstone Lighting and Lightstore.co.za. I further believe that I have found a company that shares our same philosophy and values. At the end of the day companies are only as good as their people and the people I have found at Touchstone and Lightstore.co.za will represent the Flam & Luce brand well in South Africa”.
LightStore.co.za’s Walter De Lima believes that this partnership will boost the local interior design market with some unique and reasonably priced original lighting pieces. “Unique and quality decorative light fittings are no longer just light fittings, they are now considered pieces of art and attract considerable interest from discerning buyers” say Walter. He further adds, “we are incredibly proud of this partnership and very confident that the South African market will see value in the Flam & Luce brand”.
For more information on the Flam & Luce range of decorative lighting, visit www.lightstore.co.za or https://flametluceluminaires.com/en