The 5 Keys to Make Your Physical Retail Venture a Runaway Success
When marketing a physical store, you need to explore all avenues of advertising.
08/04/2021
Online shopping has put physical stores under some pressure and many shops have closed their doors due to not being able to compete with online alternatives.
This does not mean that the brick-and-mortar store is a relic and should be abandoned. These stores still have value and people still want to go out and do some shopping. To ensure that they come to your store, there are a couple of things you need to do, though.
Go all out with marketing
The internet is your friend, but it can also be your enemy if you do not use it. When it comes to the marketing of your physical store, you need to explore all avenues of advertising. Most people do an internet search for shops before they go out to the store. Once they get to your store, though, their attention needs to rest on all the signage inside and outside the store.
Digital signage by Mandoe Media will enable you to keep your signage fresh and constantly updated. You can plan entire campaigns and roll set the dates when the new media should be displayed. Mandoe is intuitive and will churn out template after template. All it needs is the info you want displayed and the software does the rest.
Choose the right location
People have become comfort mongers and will spend more time searching locations that are convenient for them than searching for great deals. When you start your retail venture, your location will play a huge role in the success of your business.
Seek locations that have surrounding stores of the same niche. The type of retail business will also play a role in where you set up shop. Your target audience will play a big role in establishing the right location.
The key is to have it close to the target audience but also close to other shops that share in your field of business. People are more likely to go to a hub than seeking out individual stores that are far apart.
Aim for customer experience
People do not go to physical shops because it is more convenient. Nowadays, they go to shops for the experience they can get. The layout of your store and the ease with which customers can find what they are looking for are important factors to consider.
The signage that is utilized in the shop should also be visually pleasing and informative. If there is one thing that customers should never do, it is to wander around aimlessly, not finding what they are looking for. For those who just want to browse, the experience should be aesthetic and professional.
No compromise on service
Together with the layout of the store that should promote ease of movement, customer service is what will bring them back. If you slack in one of the other departments, then customer service is the trump card that will win them over.
This means that your staff should be trained to be both experts in their department, but they should also be customer-oriented. Whether clients are looking for advice or want to complain, good customer service is what will make converts out of the skeptics and regulars out of the browsers.
In-store offers
Lastly, there should always be some sort of an incentive for customers to leave the comfort of their homes. In-store promotions are great tools to lure people out of their homes and into your store. This does not mean that you should have Black Friday deals every day of the year.
Instead, look at your sales and the products with high markup value and rotate the offers. You could also run a loyalty program. How you structure the rewards is up to you, as long as their loyalty is linked to bringing in new customers as well.