Key Ways Hotels Can Maximize Customer Comfort
Below are five tips to follow so your hotel can optimize customer comfort.
13/09/2020
Proper presentation, constant improvement of services, and exceeding customer expectations—these elements (among many others) encompass the ideal hotel living environment. Maximizing customer comfort by following the correct guidelines enable hotels to stand above the rest in a highly-competitive industry.
Here are five tips to follow so your hotel can optimize customer comfort:
Air Conditioning System
You have different options for your hotel’s air conditioning system,
such as central, ductless, and window units. But, consider packaged
terminal air conditioners (PTACs) as your primary
hotel air conditioning
choice.
PTACs are heavy-duty, commercial-grade units known for
their efficiency and quiet performance. Install these models directly
through ceilings or walls, which guests can operate with the use of a
wall-mounted control panel or remote.
These hotel air
conditioners may also help improve power efficiency in the
establishment. It’s because several PTACs tend to have a high energy
efficiency ratio (EER) than many window units.
Online Booking
Calling a hotel can still be an option for customers who want to
reserve rooms. But, the effort and time spent for a customer to talk
with a representative through a telephone might not be an efficient
solution for both parties.
Consider implementing an online
booking system to improve guest convenience even before they step into
the establishment. Customers can use your online app to know if your
hotel has available rooms for their preferred booking dates. Moreover,
those individuals can see the information they need in real-time.
Note that it’s crucial to display the correct data for your
customers’ booking experience. Some information that your online booking
app needs to display are:
• Availability and rates
• Features and amenities
• Payment options
• Landmarks
• Customer reviews
Moreover, make the online booking experience as simple as possible. Remember that providing utmost comfort for hotel guests require a streamlined approach to reserving rooms.
Mattresses
Whether it’s a staycation or a business trip, guests will always be
looking at a critical factor when thinking about hotel comfort: the
mattress.
A premium hotel mattress should provide luxury and a
good night’s sleep for all guests. Therefore, you can’t buy just any
mattress you see, hoping that it’ll be enough to give supreme comfort to
hotel visitors.
First, you need to decide between online and
offline shopping for the mattresses in each room. Shop online if you
find it challenging to make decisions since online retailers tend to
showcase only a few of their products on webpages. On the other hand,
shop offline if you want to see a greater variety of options. Moreover,
you can feel the mattress before purchasing them.
Next, consider
buying different mattresses for each room type. Deluxe, superior, or
twin rooms may have mattresses fit for individuals or couples. However,
consider purchasing larger options for suites.
Also, choose a
mattress material that can accommodate a wide range of customers. Keep
in mind that each individual who checks into your hotel has different
sleeping needs. For example, some folks might be side sleepers, whereas
others might like to sleep on their backs.
One safe option is to
buy memory foam mattresses. It’s because this material conforms to the
user’s body, creating excellent comfort and support.
Guest Rewards
Providing maximum comfort for hotel guests isn’t all
about having the best mattresses or the largest bathtubs in rooms. Note
that providing comfort is also essential in other customer service
aspects.
With that in mind, deliver excellent customer service by
giving hotel visitors something to look forward to if they return. A
loyalty program is an excellent example for customers to want to go back
to your hotel.
Note that you need to make the reward system as
straightforward as possible. For example, a guest can earn one point for
every night they sleep in a standard room. The visitor can earn more
points if they sleep in higher-tiered rooms, such as deluxe or
presidential suites. If the customer earns ten points, they can expend
those points for a free one-night stay.
Don’t make the reward
system too complicated. Otherwise, your hotel guests won’t bother with
the promotion.
Respect
Last, never forget to give respect
to hotel customers. It won't matter if you have the fluffiest beds or
the largest hotel in the state if you and your staff can't provide
respect to guests.
Some ways you can provide respect and
excellent customer service are:
• Asking permission before gathering information
• Making guests feel special before, during, and after their stay
• Always keeping relationships fresh
• Treating all customers, including rude ones, as human beings
• Offering a simple way of unsubscribing to the promotion
Also, always remember the golden rule: treat other people how you want them to treat you. Always follow the thought behind this adage. In turn, you might see visitors flocking to your hotel because of its excellent customer service.
Conclusion
Providing maximum customer comfort is a subject that shouldn’t be up for debate, especially in the hotel industry. Always provide excellent customer service in the different aspects of your business. Keep in mind that news will travel fast regardless if it's good or bad. So, you should spread good vibes from your hotel establishment to its guests. Your customers will thank you in return by patronizing your services.