Banish rust with Plascon’s newly launched EndRust Anti-Rust Primer
Plascon has launched its new EndRust Anti-Rust Primer, which provides a simple, reliable solution to rust.
04/12/2025
Rust should never be underestimated. It is a
real hazard when it comes to the upkeep of
properties, making it that much harder to
maintain their value - not to mention their
safety! Because it is corrosive, rust weakens
the structure of metals like iron and steel.
This can potentially lead to surface damage
that’s tricky to repair, but it can also lead to
much larger-scale disasters like structural
failures in buildings, pylons, and the like.
A 2016 study by NACE International estimated
the global cost of corrosion at $2.5 trillion
USD, with potential savings of 15-35% possible
through proper corrosion management. Here in
South Africa, our harsh climate means that rust
is a perennial problem. According to the SABS,
effective corrosion management could save the
country an estimated R26 billion per annum.
To help put better preventive and corrective
measures in place, Plascon has launched its new
EndRust Anti-Rust Primer, which provides a
simple, reliable solution. It’s a handy 3-in-1
coating that primes, protects, and acts as a
waterproofer, giving metal surfaces long-lasting
protection and a professional finish. It treats
existing rust while preventing new corrosion
before it starts.
This product
represents a significant advancement. The
solution it provides is set to benefit trade
professionals in the construction, metal-working
and architectural industries, as well as DIY
enthusiasts who are invested in preserving the
value of their homes.
‘We are thrilled to
introduce this innovative 3-in-1 product to the
market,’ says Leslie Frank, head of marketing at
Plascon. ‘There’ve been a lot of calls for
Plascon to release an anti-rust primer, and
we’re proud to respond agilely to our customers’
needs - both professionals and consumers. This
new release is particularly suited to projects
that are located close to the ocean, where rust
is even more of a problem. It will help members
of the trade improve their offering and will aid
home owners in protecting their residential
assets for longer.’
The product is
easy-to-use, and delivers professional-grade
performance with consumer-friendly convenience.
Designed to simplify maintenance while providing
long-term value, Plascon EndRust Anti-Rust
Primer is ideal for a wide range of
applications. You can use it on gates, railings,
roofs, garden furniture, garage doors, and
outdoor fixtures. And it’s so fast-drying that
it takes only one hour until it is touch dry.
Plus, it is low odour, making it convenient and
user-friendly. Both lead-compliant and low VOC,
this product innovation supports Plascon’s
eco-friendly commitment.
There are so many reasons to get your hands on a 5L or 1L can today - with a 500ml solution already in the pipeline - but at a quick glance, here are the top 10 reasons why Plascon EndRust Anti-Rust Primer is your best choice when banishing rust:
- 3-in-1: Primer + Topcoat + Waterproofer all-in-one
- Excellent adhesion: Sticks to metal
- It’s a durable waterproofer
- Fast drying - 1 hour until touch dry
- Versatile application: Brush, roller or spray
- Multiple colours: Red Oxide, Grey, Black, or White
- Flexible projects: Interior and exterior use
- Efficiency: Saves you time, labour, stock and storage as fewer products are needed
- Environmentally friendly - it’s low VOC and low odour
- Lead compliant: Safe for homemakers and trade members
Plascon EndRust Anti-Rust Primer is now available at leading hardware retailers nationwide. For more information see www.plascon.co.za