Sonae Arauco unveils Premium Finish to augment Innovus Decorative Products
Launching in mid-October, the all-new Spirit Finish, designed to complement the existing woodgrains category, combines the elements of Matching Life with modern and contemporary interior decorative applications.
Due to launch in mid-October, the all-new Spirit Finish, designed to complement the existing woodgrains category, combines the elements of Matching Life with modern and contemporary interior decorative applications.
Spirit is an exclusive finish full of movement and contrasting textures that, when combined with Innovus’ premium décors, provides the true look and feel of real wood. This final touch makes the Spirit finish an exceptional product that defines and expands upon the existing Innovus Decorative Products Range.
Due to the high-quality application of this particular finish, Spirit will be available for MDF base products only. Why use MDF? Not only does it serve as an exceptional canvas for decorative applications, but it is also an extremely versatile product for interior projects and home design.
Regional open days hosted at various locations will provide an excellent opportunity for designers, affiliates and industry professionals to meet with the Sonae Arauco teams and interact with the five new décors.
The exceptional finish of this product is designed with the sophistication of Italian walnut in mind to provide the perfect solution for finishing furniture applications and designs and wall panelling amongst others. When one envisions a multifunctional space, consideration of a decorative design that incorporates a feeling of togetherness redefines the original meaning of home.
Beginning with the digital launch, Spirit will be unveiled alongside five brand new exemplary décors introduced to complement the woodgrains category. These décors include Amber, Aurora, Eclipse, Nevada, and Kingswood.
All of these new décors will be available alongside all existing decors on both the interactive Innovus app and the Sonae Arauco 3D simulator.
All new décor products will be available alongside all existing decors on both the interactive Innovus app and the Sonae Arauco 3D simulator.
Following this, regional open days hosted at various locations will provide an excellent opportunity for designers, affiliates and industry professionals to meet with the Sonae Arauco teams. They will also be able to interact with the five new décors.
Sonae Arauco will
encourage all our attendees to maintain social
distancing and to follow Covid-19 protocols at
Creating wood-based solutions for a better life, a better future, and a better planet is part of Sonae Arauco’s corporate mandate.
For more informaition, get in touch with Sonae Arauco (011) 236 1431 or email. Paul.Lerios@sonaearauco.com, or visit their website www.sonaearauco.co.za
Innovus Decorative Products
Antibacterial - Innovus products with melamine surfaces have excellent hygiene properties, thanks to the compactness of the surface and ease of cleaning.
Sustainability - We undertake to provide sustainable wood-based products that have a positive impact on the quality of life and the planet.
Certifications - Our particleboard is E1 certified and we have FSC, ISO 9001, ISO 14001 and ISO 45001 certifications according to international standards.
Affiliation - We are affiliated to the Kitchen Specialists Association (KSA), Green Building Council (GBCSA) and the South African Institute of Architects (SAIA).
To coordinate with the launch of Sonae Arauco Spirit Finish, you have te opportunity to win over R15,000 worth of prizes! To enter the competition click here for details.
The Prizes Include:
You could win an exclusive all-expenses paid weekend adventure getaway for two valued at R10 000. The package includes a private tour of the White River plant, complimentary one night stay and dinner, bed, and breakfast at the Casterbridge Hollow Hotel. A game drive through the Kruger National Park with Hilton Rose.
Runner up prizes include FIVE Takealot vouchers valued at R1,000 each worth R5,000.
*Takealot vouchers available to South African clients only.