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Plascon Launches Air Purifying Technology For Its Paint Range

This year, Plascon will change the way that consumers experience paint by incorporating air purifying technology.



Plascon Double Velvet Pure absorbs harmful formaldehyde molecules through its porous surface. Once the molecules have been taken in, a chemical reaction takes place, which permanently and irreversibly transforms the formaldehyde-releasing harmless water vapour molecules that are safe for breathing.


This year, Plascon will change the way that buyers experience paint. Plascon's premium interior paint, Double Velvet, has been a household name for several years and now, the leading coatings company has reinvented its iconic product - making it now even more than just a paint.

Making it a first for South Africa, the next level Plascon Double Velvet Pure has been formulated to drastically improve indoor air quality by integrating new air purifying technology to reduce harmful formaldehyde that has previously been a factor for high levels of volatile organic compounds. It is a well-known fact that Plascon Double Velvet has held the title of ‘South Africa’s preferred indoor paint’ for many years and now, thanks to innovative engineering, this industry-leading product will offer customers even more benefits.







Plascon introduces a pioneering formaldehyde abatement technology to its Plascon Double Velvet Pure.



The BreatheasyTM Technology ensures zero VOCs, allowing the paint product to be virtually odourless and ideal for enclosed interior spaces.







Formaldehyde is a colourless, flammable, strong-smelling Volatile Organic Compound (VOC) that is used as a binding agent in many composite building materials such as particleboard or chipboard, fabrics and furniture, as well as several other household products including cosmetics and detergents. It is no surprise that many of these items are most commonly found in home and office - places where we spend 90% of our life. Scientifically known as 'off-gassing,' formaldehyde is slowly released into the air from these sources and, although it is not the only culprit, it is one of the major factors affecting indoor air quality and causing it to be up to five times more polluted than the air outside.

The formaldehyde abatement technology now formulated for Plascon Double Velvet Pure absorbs harmful formaldehyde particles emitted into the air in your home and, combined with a reaction with specific compounds present in the paint, irreversibly converts the formaldehyde compound into harmless water vapour that is non-toxic and safe for breathing and ultimately purifying and improving indoor air quality.







No emission VOCs means cleaner, more breathable air. Plascon Double Velvet Pure is stain-resistant and reinforced with Silver ProtectTM Technology, offering users a luxurious finish that is easy to maintain. This technology also inhibits mould and bacterial growth.



Plascon Double Velvet Pure will retain the qualities for which is it known being, quality, strength and elegance, as well as  technologies such as Stain BarrierTM, Silver ProtectTM and BreatheasyTM, ensuring that Plascon Double Velvet Pure continues to ensure a multilayered protective coating that prevents dirt from penetrating the coating.

The reinvented Plascon Double Velvet Pure is the obvious choice for anyone who wants to put the wellness of their family first whilst experiencing the premium, luxurious quality for which Plascon Double Velvet has always been known. For more information visit



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