The Secrets of Writing Rental Listings

4 Exclusive tips to help you create a unique listing that is certain to convert prospects into buying clients.


Writing a unique rental listing that ultimately appeals to prospect and converts them into clients is the ultimate goal of any rent advertisement. However, it is not an easy task, and here's why...

As a first, you compete with multiple other rental properties. On average, you are in completion with more than 100 other different rental properties, and like you, their owners are also geared towards winning clients. What's more, there is also the competition for appealing to the tenants. Usually, potential tenants comprise individuals with different preferences and tastes.
Therefore, while you are working to entice them, you need to effectively convince them to demonstrate to them that your property is the one that best satisfies their needs. Finally, there is also the aspect of timing. Within the property market, there are off-peak and peak seasons, and therefore, your ultimate success depends on these two distinct periods.

So, what does this imply? In simple terms, this means that there are several factors that you need to work against to complete a rental sale. In essence, the critical idea is understanding that potential clients are currently making decisions quite quickly, and you should, therefore, win them as quick.

With this in mind, this excerpt outlines four exclusive tips to help you create a unique listing that is certain to convert prospects into buying clients.

1. Know Your Target Audience:

Mostly, when writing your rental listing, you are not just writing it for all individuals but a particular target audience. One of the many reasons why most property owners fail to land clients is because they don’t know how to make an ad and their listings are generalized and not focused on a specific target group.

Typically, each property type has an ideal tenant. The challenge, however, is identifying this perfect tenant for that property. Usually, it might be a nuclear or extended family, a student, or even a single independent individual. Having an idea of precisely who your rental listing is targeting will ensure you establish a listing that relates to them.

Also, it allows the listing to not only appeal to the prospects but also take into account their preferences and needs, therefore improving the chances of generating positive leads and ultimately actual clients.

2. Have a Captivating Headline

Your headline is the first thing that any individual checking out your property listing sees. It is ideally what captures the attention of your potential clients. What you write here to set your listings pitch, and you, therefore, need to make it captivating. Ideally, the heading must demonstrate to your potential clients what they are searching for but with a touch of persuasion and creativity.

Typically, your headline on your print advertisements should instantly make the prospect realize that you have what they are looking for and entice them to click on your listing for further details.

Typically, some of the common items that a characteristic tenant looks for in a rental property listing include:

Price range
● Location
● A particular number of bedrooms

Using this knowledge, you can create a captivating and compelling headline. Check out this example

3. Let Your Potential Clients know what they stand to get

Once your headline has enticed a prospect into clicking your listing, it is now upon you to close the deal. You must outline what they stand to gain and get if they rent your advertised property. Some of the critical details that your listing should include are:

● Appliances
● How many bedrooms
● How many bathrooms
● Information about parking
● Property location
● Security and additional welfare services
● And some other necessary details

You need to describe all these provisions clearly. If you need to check your descriptions’ readability, you can always find more info about a proofreading business guide, or hire professional online writers by searching ‘the best Australian assignment writing service’ to help you come up with a captivating description. You can also list your contact details in the event a prospect wants to check out the property or has further questions.

4. Take and Upload Epic Pictures

A Picture is worth a thousand words, and when it comes to rental listings, it is worth numerous clients. Incorporating a great picture to your rental advertisement may be what it takes to entice and win over a prospect client. Essentially, it affords you a competitive edge over any other listing which lacks a good picture.

Some few tips you can use to improve your listing by using pictures include:

● Utilizing wide-angle lenses: this assists you in capturing a room entire width. Alternatively, you can also use a decent Smartphone or digital camera. When taking the picture, use the camera’s HDR mode.

● Take pictures from multiple viewpoints. The corners are often the best points; you can view one corner from the other. Moreover, ensure you place your camera in a horizontal position. Typically, it needs to be relatively lower than the height of your chest.

● Always use natural light and avoid the flash if possible

Ensure you take photos of every major room, including the Living Space, kitchen, the bathrooms, and the bedrooms. What's more, if the property boasts some other unique features such as outdoor space, beach views, or furnishings, ensure you include them all!


In the end, while numerous factors influence a tenant's choice of rental property, having a unique and captivating rental listing can significantly help you appeal to them and land more clients. With these tips, you have the secrets to help you convert potentials into actual clients. Incorporate all or any of these secrets on your rental listing and watch the pace!

Author’s Bio:

Susan Wallace is a Professor at Nottingham Trent University. She is also a renowned author of several popular books including Managing Behavior in the Lifelong Learning Sector. She previously worked as an advisor in the local authority for post-16 education.



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